Noëlle Santos hails from the Bronx in New York City. A millennial and founder of the only bookstore in the borough, the Lit. Bar; a bookstore/wine bar/community center. Her business plan won her a business competition two years ago, and now The Lit. Bar is close to becoming a reality.
There are no bookstores in the Bronx, and Noëlle wants to change that for the millions of residents in the neighbourhood. Her bookstore will offer a curated selection of general interest books, gift items, events, and programs with a particular focus on local and women’s interests. Santos and her team of book tender are committed to the quirky needs of their customers, working as a dedicated community partner, and helping to redefine stigmas associated with the borough.
The Lit. Bar’s mission is to create a haven which inspires reading, healthy social interaction, and forward-thinking in the Bronx. Noëlle aims to broaden the community’s knowledge and capacities through their carefully curated book selection and stimulating events and enthuse with fun, Bronx, and reader-related products.
At the end of the day, The Lit Bar is about providing books to an immensely underserved population. Noëlle Santos is a Girlboss to be worshipped.